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OUR PHILOSOPHY

frilly was founded on a simple premise:

you know best.

In a fashion landscape where silhouettes are fixed and style static, we bring an antidote to the norm with a shopping revolution–intuitive and virtual, with a bespoke end result. We showcase an array of curated, timeless styles—and you take it from there.

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CUSTOMIZED

By You

Here at frilly, we’re aesthetes, and we design for like-minded women. Our chic range of customizable silhouettes are at your fingertips, paired with a selection of premium fabrics that come from around the world. One style can be modified myriad ways to suit every shape and style point of view; from hem to neckline, from material down to the pockets.

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MADE

For You

We are of a quality first, quantity of one mindset. Each piece at frilly is hand-tailored by one artisan to your unique specifications, aka no assembly lines. We care how a certain couture stitching will make your piece more special, and about creating a piece that will last you beyond a season.

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OUR PRACTICE

Sustainability

We treasure the environment; and we act to make our clothing and production practices as sustainable and environmentally friendly as possible. We firmly believe that being well-dressed does not have to come at a cost to our planet.

frilly does in-house wear and cleaning tests on a one garment basis, reducing mass-order water consumption. Our garments are chemical-free and our designs waste-free as made-to-order specifications keep our inventory based on real-time orders.

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ESTABLISHED IN 2015

frilly was founded in 2015 and is based in the heart of Downtown Los Angeles.