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fashion just got more personal.
we’re not here to tell you what to wear.
we’re here to empower you to create a look that is completely yours.
From hardware to hemline, all the way down to fabric –
your style is completely personalizable uniquely to you.
THE FRILLY STORY
we believe…

In clothing that is created with kindness and respect to our workers & the planet.

In standing out from the crowd, and celebrating ourselves with beautifully designed clothes.

In quality over quantity, and clothing that’s built to last.

CLOTHES YOU CAN STAND BEHIND.
let's keep it real
The fashion industry is one of the dirtiest industries in the world. The current throw-away mentality plus wasteful practices make for a situation with dire consequences for our planet. We operate on a made-to-order model, eliminating typical inventory issues that lead to pollution and waste.
WE'RE MORE THAN A BUZZWORD.

make it personal

And make it yours. Our customization option brings you endless possibilities, from fabric to sleeve and beyond. Start with a baseline style, buy as-is, or personalize your perfect piece from there.
WELL-MADE CLOTHING STILL EXISTS.
invest in you
Because clothing should last beyond a season. Each piece is hand-crafted by a tailor in our privately owned factories using innovative fabrics from around the world.
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